FREE WEBSITE PLANNING CHECKLIST

A practical website checklist for small businesses.

Use this checklist before asking for quotes, rebuilding an old site or planning your first website. It helps you decide what customers need, which pages matter and what must be ready before launch.

Published by RezempReviewed 24 September 2026No sign-up required

WORK THROUGH IT IN ORDER

Plan the useful parts before choosing colours.

A good small-business website should tell the right people what you do, where you work and how to take the next step. Tick each item as you make a decision. You can print this page or save it as a PDF from your browser.

01 · PURPOSE

Know what the website must achieve

Choose one main outcome. Extra features can follow once the core journey is clear.

02 · PAGES

Choose only the pages you need

A small site can start focused and grow when there is enough useful information for another page.

03 · CONTENT

Gather words and images

Real details and suitable photographs make a website more believable and easier to finish.

04 · TRUST

Give customers reasons to feel confident

Use proof that is accurate and appropriate for the business. Do not make claims you cannot support.

05 · DOMAIN & HOSTING

Keep access and ownership clear

Record who controls each service and what renews every year.

06 · SEARCH

Help search engines understand the site

Write for customers first, then make the structure clear for search engines.

07 · TEST BEFORE LAUNCH

Check the journeys that matter

Test the live experience on real devices before promoting the website.

08 · AFTER LAUNCH

Plan simple ongoing care

A finished website still needs accurate information, working software and regular checks.

A BRIEF YOU CAN COPY

Six answers make a useful starting brief.

Copy these prompts into an email or document. Clear answers help a designer understand the job and make different quotes easier to compare.

01

What does the business do?

Describe the main service or product without jargon.

02

Who should the website attract?

Explain the type of customer, their problem and any genuine service area.

03

What should a visitor do next?

Choose the most useful action: call, enquire, book, visit or buy.

04

What pages or features are needed?

List essential services, forms, bookings, payments or integrations.

05

What content already exists?

Note available wording, photographs, branding, reviews and current website access.

06

What must the quote separate?

Ask for build costs, annual services, paid software and ongoing support to be shown clearly.

WEBSITE PLANNING QUESTIONS

Useful answers before asking for quotes.

A clear plan helps you compare like with like and avoids paying for features the business does not need yet.

How many pages does a small business website need?

There is no fixed number. A business with one simple service may start with one focused page. Separate pages become useful when important services, customer groups or genuine locations need distinct information. Each page should have a clear purpose rather than existing only to increase the page count.

What should I prepare before asking for a website quote?

Explain what the business does, who the website should attract and what visitors should do next. List the pages and features you believe are essential, along with any wording, photographs, branding, domain access or existing website details. A supplier can then identify gaps and price the right scope.

Should annual costs be included in the build price?

Ask for one-off work and recurring services to be shown separately. Domain registration, hosting, business email, paid plugins and support can renew at different times. A clear quote should state what is included, who controls each account and what happens if you move provider later.

How often should the finished website be reviewed?

Check contact routes and important service information whenever the business changes. Review prices, opening details, software updates, backups and search performance on a regular schedule. Customer questions are also useful prompts for improving existing pages or adding genuinely helpful new content.

READY TO TALK?

Send the brief when you are ready.

Tell us what the business does, who the website needs to help and what visitors should do next.

Discuss your website