Google Ads management.
part of a considered plan.
Connect the campaign to the customer journey.
Carry the message through
Understand the response
A good campaign starts before the first ad runs.
01 Account review and campaign planning Look at existing campaigns, search terms, conversion settings and landing pages. For a new account, define the priority offer, audience, budget and measurement plan before choosing an initial campaign structure. 02 Search campaigns and landing pages Build keyword groups and ad messages around specific services. Review negative keywords and location settings, then give each campaign an appropriate destination with a clear explanation of the offer and a focused enquiry route. 03 Ongoing decisions and reporting Review spend, search terms, conversions and the quality of enquiries with your team. Tests and budget changes should have a reason behind them. Advertising spend, management fees and any landing-page work are identified separately.
What the work can include.
A focused campaign for one priority service
The campaign structure, targeting and budget boundaries Ad copy and the matching landing page message A record of tracking checks and agreed reporting measures
A clear route from idea to delivery.
01 Define the offer Agree the service, customer, locations, budget and conversion goal. 02 Prepare the campaign Build the structure, copy, destination and measurement setup. 03 Review the evidence Use campaign and enquiry information to guide refinements.